Focus your design efforts on the big customer problems.

Move away from the shiny new features that only make your product or service more complex. Create products and services which change people’s lives.

Rally support for delivering best-of-class products.

Corporate mission statements are too vague and buzzword ridden to design to. Put your customers in the center of your organization’s long-term product strategy by broadening your research approach.

Guide smart decisions backed by solid data.

Come to a shared understanding of what makes long-lasting delight, informed by solid user research. Integrate a rich storytelling approach to communicating a solid vision across the organization.

You'll see how to:

Move beyond the feature arms race to lead the competition
Hone your team's user research efforts to uncover delighters
Create design principles that drive the entire team to think about delight
Identify opportunities where your design can exceed user expectations
Eliminate wasted "tool time" to delight with an optimized user experience
Understand where your design can touch users' lives in a meaningful way
New Methods, New Techniques, and New Perspectives on Design

Gain a deeper understanding of the Why
Upgrade your user research toolkit
Develop research-based design principles to guide product direction
Provide new insights to critical strategy discussions
Practice What Jared Preaches

Roll up your sleeves. We’ll take a real design project that has all the potential of being boring, and turn it into something delightful, practicing all the techniques.