Design for Delight — Transforming Your Designs From Good To Great Deliver The Most Delightful Experiences To Your Users

Saturday, November 2, 2019 - 8:30am
Microsoft Burlington 5 Wayside Road Burlington, MA 01803
Jared Spool
Lecturer Photo

Focus your design efforts on the big customer problems.

Move away from the shiny new features that only make your product or service more complex. Create products and services which change people’s lives.

Rally support for delivering best-of-class products.

Corporate mission statements are too vague and buzzword ridden to design to. Put your customers in the center of your organization’s long-term product strategy by broadening your research approach.

Guide smart decisions backed by solid data.

Come to a shared understanding of what makes long-lasting delight, informed by solid user research. Integrate a rich storytelling approach to communicating a solid vision across the organization.

You'll see how to:

Move beyond the feature arms race to lead the competition
Hone your team's user research efforts to uncover delighters
Create design principles that drive the entire team to think about delight
Identify opportunities where your design can exceed user expectations
Eliminate wasted "tool time" to delight with an optimized user experience
Understand where your design can touch users' lives in a meaningful way
New Methods, New Techniques, and New Perspectives on Design

Gain a deeper understanding of the Why
Upgrade your user research toolkit
Develop research-based design principles to guide product direction
Provide new insights to critical strategy discussions
Practice What Jared Preaches

Roll up your sleeves. We’ll take a real design project that has all the potential of being boring, and turn it into something delightful, practicing all the techniques.

Seminar in Detail: 

8:30 - Registration, Networking, and Continental Breakfast
9:00 - Balance features, expectations, and delight
10:15 - Break with snacks
10:30 - Deliver pleasure when you exceed users' expectations
12:00 - Lunch
1:00 - Increase user flow with a focus on end-to-end experiences
2:45 - Break with snacks
3:00 - Capture long-term customer loyalty by infusing meaning into the designs
5:00 - Conclusion
Microsoft Burlington requires a government-issued photo-ID for admission to the building.

We will take Jared to dinner at a local restaurant after the seminar. Attendees are welcome to join Jared for dinner on a self-pay basis.


$179 ($20 off with coupon code GBCACM => $159)
Eventbrite link for registration

Meetup link for reference

Jared M. Spool is a co-founder of Center Centre and the founder of UIE.

If you’ve ever seen Jared speak about user experience (UX) design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He started working in the field of usability in 1978, before the term "usability" was ever associated with computers.

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged and Jared helped define what makes UX designers successful all over the world. UIE's world-class research organization produces conferences and workshops all over the world and for companies in every industry.

In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies.

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