Unintuitive and Insecure: Fixing the Failures of the Authentication User Experience

Tuesday, January 17, 2017 - 7:00pm
Jared M. Spool, co-CEO of Center Centre and founder of UIE
Lecturer Photo

IEEE Computer Society, GBC/ACM and BostonCHI

7:00 PM, Tuesday, January 17, 2017

informal reception coordinated by BostonCHI at 6:30 pm

Vistaprint, 275 Wyman St., Waltham, MA

[Admission is free, but you must register at http://jaredspooljan2017.eventbrite.com]

Unintuitive and Insecure: Fixing the Failures of the Authentication User Experience

Jared M. Spool, co-CEO of Center Centre and founder of UIE

"Which username did I use?"
"Do they want my email address or my nickname?"
"Which password did I use?"
"What was my favorite vegetable when I created this account?"
Nothing wrecks a great user experience like a login form. Our password rules make it hard to remember what we've used, and stupid security questions lock us out of our accounts. And none of these security gymnastics actually prevent our personal information from leaking into the world. (In fact, we often inadvertently make it easier.)

If it's not usable, it's not secure. Unusable authentication systems are a bellwether of poor end-to-end experience. Once you've frustrated a user with their account creation or session authentication, it's extremely hard to win them back.

Security isn't sexy, but when we get it right, we reduce risk and increase user satisfaction. In this entertaining presentation, Jared will explain how to make authentication design a top priority in your experience architecture. He'll show you where the real risks are and why you shouldn't trust others to handle your design's security elegantly.

Jared will walk you through:

How to best protect your users without making them frustrated.
How Amazon reduces fraud and makes money with a multi-state security model.
How to keep the Paranoids at bay without degrading the user experience.
Jared M. Spool is a co-founder of Center Centre and the founder of UIE.

In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies.

You'll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer's Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.

You'll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.

This meeting will be held at Vistaprint's facility at 275 Wyman St in Waltham. Park in the garage or the large parking lot in back of the garage and walk around to the main entrance. 275 Wyman St can be reached from the North by taking exit 28 from rt 128/95 makng a left hand turn onto Trapelo Rd, and then another right hand turn onto Smith St (which becomes Wyman St after about 1/2 mile) once you cross Rt 128. From the South, take exit 27A-B from I-95/128 and stay in the exit lane until you get to the Wyman St turn off. Don't take the sharp right onto 3rd Ave and Totten Pond Rd. There'also a shortcut coming from Canbridge on Rt 2. Get off Rt 2 at the Waltham St/Lexington exit, take a left hand turn onto Hayden Ave, then make another left at the traffic light onto Smith St.

We will be taking Jared to dinner at Green Papaya after the talk at about 9pm.