Delightful Content Means Business

Thursday, January 16, 2014 - 6:30pm
Jared M. Spool

Look at the pattern. Apple screws up maps by providing poor quality data. doesn't let users have access to the plans they need. Blackberry creates a new tablet without building in email. In all cases, the users couldn't get what they wanted or needed: Content. In what may possibly be his most entertaining presentation ever, Jared will show you the spectrum of how well-designed content served by well-design experiences helps our business. He'll explore how delightful content improves the bottom line and how frustrating content can hurt the business.

You'll learn:

How an expanded notion of content is critical to understanding the value of user experience
Where to tailor your design strategy with the five priorities every senior executive cares about
Which of the emerging business model variations for content might be the right direction for your business

Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. If you've ever seen Jared speak about user experience design, you know that he's probably the most effective and knowledgeable communicator on the subject today. He's been working in the field of usability and experience design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer's Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at and follow his adventures on the twitters at @jmspool.

Constant Contact is part of Reservoir Place, which is nominally on Tracer Lane and at 1601 Trapelo Rd. This is just west of exit 28 of Route 128. Free Parking is available in front of the silver building. After turning off Trapelo Road, follow Tracer Lane to the right. Enter the building's main entrance, walk straight down the hall, and take the elevator to the 3rd floor. You can see the Reservoir Place building on a map here. Constant Contact requires us to provide a list of attendees in advance, so if you want to come, you need to register at, but admission is free.

We will be taking Jared to dinner at the Green Papaya after the talk at about 9pm.